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Brand sheet · v1.0

The system behind the site.

A single visual language for the website, the PDF CV, the GitHub avatar, and the email signature. Quietly engineered. Built around the dawn — "Fajri" — as accent.

01
Primary mark

Primary mark

A horizon line with three F-shaped rays — dawn breaking. Pairs with the wordmark in the standard lockup.

Construction32×32 grid · 2.6u stem
Min size14px web · 6mm print
Clearspace1× sun-dot on all sides
ColorSingle ink + dawn accent
ConceptHorizon + rays + sun (Fajri = dawn)
02
Standard lockup

Standard lockup

The default sign-off — mark + wordmark in Geist. Used in nav, footer, and email signatures.

Fajri Illahi.
TypefaceGeist Sans · Medium
Gap10px between mark and word
PeriodAlways dawn-accent
UseWeb nav, footer, email signature
03
Variants

Four flavours of the same voice.

Use the lockup by default. Drop to the glyph for square spaces (avatars, favicons). The monogram and terminal mark are for personality moments — speaker decks, business cards, README headers.

GlyphAvatar, favicon
FajriIllahi.
WordmarkHeaders, footers
fi.
MonogramDecks, biz cards
$fajri
TerminalREADME, dev tools
04
Palette

Cool charcoal. Dawn orange.

Monochrome neutral, single warm accent. The accent appears in micro-doses — a period, a focus ring, a dot — never as a background.

Ink
--bg
Ink-2
--bg-2
Line
--line
Paper
--ink
Dawn
--accent
05
Typography

Three voices, one register.

Instrument SerifDisplay · headlines · italic accents
Reliable systems, quietly built.
Geist SansBody · UI · labels
Backend engineer with seven years across five industries.
Geist MonoCode · metadata · eyebrows
$ git commit -m 'ship it'
06
Voice

Senior. Specific. Never selling.

Lead four backend squads on LifeFORCE.
×Synergistic full-stack ninja.
Event-driven on Kafka, AWS, Kubernetes.
×Industry-leading cloud-native architectures.
Mentored 50+ engineers.
×Passionate about people.
Backend engineer building reliable systems.
×Rockstar 10x developer.